ANC's AMANDLA CHALLENGE

#AMANDLACHALLNEGE TAKES OVER! 

Yipp Yippee Hooray... It was celebration time yet again at the Albert Luthuli House (ANC Headquarters) but this time around things were different. The ANC took a whole new direction and fresh approach to build up excitement, the buzz, the hype, the vibe, through social media platforms. The hashtag #Amandlachallenge was trending on everyone’s Twitter and Instagram timeline building up to the January 10th celebrations that were set to take place at the Green Point Stadium in Cape Town. It trended for more than a week on Twitter. The Western Cape is not exactly the ANC’s favourite destination due to obvious reason (The opposition’s nest that is). Anyway that did not stop the frenzy .The ANC is well known for big celebrations this year was no different.  

What was the challenge all about?

For those of who do might have missed it and do not know what the #amandlachallenge was all about… Well it was basically a challenge on twitter Instagram and Facebook for supporters of the ANC to post a selfie of you with your fist clenched; the clenching of your fist was to resemble your support for the ANC struggle. It was very exciting to also take up this challenge I must say and once you had your selfie taken you just want to take more and more. However the whole point of the challenge was for you to post the selfie and share it with your followers and join in on the conversation through hash tagging. The wilder or most controversial the picture was the more it would be retweeted and shared up on the twitter Instagram and Facebook streets. It is with no doubt that the ANC is filled with creative minds who know how to cash in on a trend. The amandla challenge brought most ANC supporters together under on big umbrella.

Fellow South Africans raising their fists.

Metro FM Dj Chriselda Kananda
 http://goo.gl/4bzxG6

 

 

 

 

 

 

Celebrities taking up the challenge.

What was more exciting about the whole #amandlachallenge was seeing my favourite celebrities posting their amandla selfies and taking time of their busy schedules to be a part of this. It was interesting to see who is not afraid to be associated with the African National Congress as this might jeopardise their ‘brands’. Minnie Dhlamini, Chommee  ,Arthur Mofokate ,Chriselda Kananda, Zahara , Mafikizolo's Nhlanhla Nciza and hubby TK Nciza are some of the many that are proud cadre's .

 

Minnie Dhlaminis amandla selfie
http://goo.gl/YnwUQc



 

Songstress Zahara  http://goo.gl/KQgdDt

Nhanhla Nciza and husband TK Nciza rise to the challenge.
http://goo.gl/KQgdDt

I think the challenge was an absolutely great, effortless idea because social networking is the trendiest way to get the message across in this day and age. It will take another political party an arm and a leg to outshine the amandla challenge. According to trendwatching.com the challenge was one of the biggest and most successful social media campaigns in South Africa this year which is absolutely amazing!!! I can now safely repeat the words of my president "The ANC will lead till Jesus comes" #Asijiki #KozeKuse. You can search for more selfies using the  #Amandlachallenge hashtag on Twitter and Instagram.